Snoop Dogg Lands Deal With Adidas For Line Of Sneakers

Snoop Dogg has been working with Adidas for some time now. Back in early 2010, he helped in the promotion of a Star Wars-themed line by the athletic giant.

Today, he's continuing his relationship with the company, recently revealing that he's signed a deal with Adidas for a line of his own custom sneakers.

The first pair of custom Snoop Adidas will pay tribute to his hometown basketball team: the Los Angeles Lakers. He showed off the first pair during the video shoot for he and Game's "Purp and Yellow" track.

The kicks come in a high-top model, and boast a purple, yellow, and black colorway, with a white trim.

Snoop expects the shoes to hit stores just in time for the this year's NBA All-Star Weekend in Los Angeles next month.

"They coming out real soon for NBA All-Star weekend," he told DJ Skee on set. "Be sure to get a pair of them."

In February 2010, Snoop helped Adidas launch a special collaborative line with Star Wars by walking around Manhattan's SoHo neighborhood with a faux Darth Vader and a group of Storm Troopers.

The new shoe isn't his first try in the sneaker realm. Snoop previously partnered with Pony for a line of kicks called Doggy Biscuits.