Dallas Mavericks forward Caron Butler recently signed up his 3D Bike Brigade organization for the President's Challenge, in an effort to encourage all Americans to be physically active and maintain a healthy lifestyle.
He launched it in 2005, and has since gifted nearly 3,000 bikes to kids in his hometown of Racine, Wisconsin and Washington, D.C.
Butler has committed to encourage all kids and teens (ages 6-17 years) who receive a new bike through his organization's programs to make a pledge to earn their very own PALA.
The PALA will be given to youth who complete 60 minutes of physical activity a day, at least 5 days a week, for 6 weeks and log their activity online at PresidentsChallenge.org.
In addition to bikes, children will receive a PALA certificate signed by President Obama.
"I am honored to be working with the President's Challenge to support a cause that is extremely important to me," said Butler. "Getting kids on bicycles is what the Bike Brigade and Bike Giveaway are all about, and I am excited to use this initiative to promote the Presidential Active Lifestyle Award. Together, we will be able to reach even more kids with the powerful message of leading healthy lifestyles and staying fit through cycling and regular activity."
"His leadership in the community as a long-time promoter of physical fitness and his commitment to improving the health of America's youth will help us create a more fit nation," added Shellie Pfohl, Executive Director of PCFSN.
The President's Challenge is administered by the President's Council on Fitness, Sports and Nutrition (PCFSN) and the Amateur Athletic Union. The 3D Bike Brigade will now be counted as one of the Council's key partners as a President's Challenge Advocate.
Earlier this summer, Butler announced a partnership with the League of American Bicyclists, an organization that represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates, and rode around the national mall with Crown Prince of Denmark, Frederik André Henrik Christian, and two U.S. Congressmen in an effort to promote cycling.
"Back in 2005, I created the Bike Brigade just as a way to give back to underprivileged youth in my hometown of Racine, Wisconsin," said Butler. "Now I have the chance to have a positive effect on the lives of so many more kids though this partnership with the President's Challenge. I look forward to that opportunity."
Butler joined the Mavericks after four and a half seasons with the Washington Wizards.