Following the footsteps of other rappers like E-40, Kanye West has expanded his business portfolio into the world of fast food.
According to a recent report from The Daily Beast, West has purchased the franchise rights to 10 Fatburger restaurants in his hometown of Chicago, through his own holdings company, KW Foods LLC.
Gee Roberson, Kanye’s manager, explained the thought process behind ventures ancillary to his music.
“Music is the foundation for everything Kanye does, but he doesn’t want to be defined only as a musician,” said Roberson. “He’s really a designer. He designs his sounds, his raps, all aspects of his tour. He wants to do deals where he can have his fingerprints on the product.”
Pharrell Williams, Queen Latifah, and E-40 are others in hip-hop who own or have owned locations in the fast food chain.
In addition to Fat Burger, West has announced a frangrance deal with Parlux, as part of a deal Jay-Z’s Iconic Fragrances inked with the company to released a line of scents for not only Kanye, but also Rihanna.