LA Non-Profit J.U.i.C.E. Preps 3rd Annual Hip-Hop Dance Festival

By Ronnie Gamble  |  09/22/2010

J.U.i.C.E. Los Angeles-based non-profit organization, J.U.i.C.E., celebrates 10 years of empowering and educating youth through the hip-hop arts this year, and are honoring the feat with their upcoming 3rd Annual J.U.i.C.E. Hip-Hop Dance Festival next month.

Taking place at the Ford Amphitheatre on October 2nd, the festival is a full evening of hip-hop culture "for the whole family", says the organization, showcasing "street dance" choreographers from Los Angeles, New York, Japan, and Canada performing choreography.

Three years ago, J.U.i.C.E. was the first group to present hip-hop dance at the Ford. Since then, they have had a series of sold out shows, and plan to carry on its tradition of presenting "...the local hip-hop community in all its multifaceted athleticism...", as dance critic Lewis Segal wrote in L.A. Times of their first Ford appearance.

For the third annual event, J.U.i.C.E. will feature special rare guest appearances by film star, Mari Koda AKA Kodance (best known for her role as "Jenny Kido" in the films, Step Up 2 and Step Up 3D) and Japan's prized former UFC fighter, Genki Sudo. Both stars will be sharing the stage for a special piece and joined by Sudo's acclaimed dance company, World Order -- one of the top international dance groups. Both Koda and Sudo will also be signing autographs for fans at the Ford plaza before the show.

There will also be MC performances by Scatterbrain, Nameless, and Toquon of Soul Elevation, as well as a DJ set by DJ Kenzo and a special live graffiti painting by J.U.i.C.E. artist, Sano.

"Our goals for this year's show are to produce a great live show, spread the word about the wonderful things J.U.i.C.E is doing in the community and hopefully find a permanent home so we can provide programs to keep area kids safe and give them a place to channel their creativity in a positive way," says Emiko Sugiyama, this year's producer/co-artistic director. "We just don't want to sell out our show at the Ford. We want the audience to feel the peace, love and unity that only a live show can produce."

J.U.i.C.E. is dedicated to the profound ways art can heal lives and transform communities. The J.U.i.C.E. Hip Hop Dance Festival shows how the group's weekly after-school program can offer emerging dancers, performers and visual artists a chance to flourish by building technical and leadership skills, developing self-confidence, and creating meaningful relationships with mentors.

For tickets, visit FordTheatres.org. Tickets are $12 for students and children, and $25 for adults.

For more info, visit RampartJUiCE.com.