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Vanilla Ice Has Been Getting His Real Estate Mogul On For Years?
By Miles Bennett ♦ Published 06/27/2010

Vanilla IceYou always hear stories of rappers who rose to fame quickly, made a ton of money, but years later are dead broke. One who immediately comes to mind is MC Hammer. Rarely do you hear about rappers who invest wisely.

One of Hammer's peers of the 90s has a story along the lines of the later. His name is Rob Van Winkle, better known as Vanilla Ice.

In early 1990s, the rapper shot to stardom with his debut album To The Extreme, which sold 11 million copies and became the fastest selling hip-hop album of all-time. All those sold albums translated into cash ... a lot of it.

Instead of spending it solely on depreciating assets like cars, Ice bought a ton of properties, not knowing he was setting himself up for financial longevity.

It was a smart move, but today, he admits it wasn't a business decision at all. During an interview with Florida real estate publication, The Real Deal, Van Winkle elaborate.

"I bought a bunch of houses when I was 16," he explained. "I bought several houses, not as investments, just to have a few houses around the country -- one in L.A, one in New York, I lived in Laurel Canyon [in Los Angeles] for a while, and I had a house in the ski slopes of Utah and another in Miami. Then, I realized that that was ridiculous that I could only live in one house. So I sold the houses when I was about 19 or 20. They were just basically collecting cobwebs. So I realized at a young age -- I sold them and I made a lot of money, and I profited on all of them."

That's how he got into flipping homes, and continued -- as a hobby, at first -- over the years. Ice said he'd buy, develop and sell real estate properties in Florida, including a mansion and a development for car fans called Car Lofts, in Delray Beach.

"I built homes, I bought lots," he said. "I own a bunch of land in Florida that I bought way back in the day, and I also have commercial real estate I bought way back in the 1990s that has done real well for me ... I just kind of 'lego'ed the whole thing, one step after another step, basically started flipping homes. I bought homes on vacant lots, profiting when the market was really good. Just rolling."

When the market began to decline in recent years, the rapper said he didn't give up on real estate. So, he found out other ways than developing land ... learning the techniques from a seminar.

Today, Ice buys foreclosed properties, fixes them and re-sells them on the market. He says things are picking up and turning around.

"I've got several foreclosures I'm making good deals on [in Florida]."

Ice is so into the real estate game, he's actually

For those interested, Ice will be debuting a reality show on the DIY network this fall called "The Vanilla Ice Project". It will be a 10-episode, 30-minute series that follows Ice and a crew of contractors, as they renovate rooms in a 7,000 square foot Palm Beach mansion.

At press time, an air date was unknown.

Categories: Life / Culture        Tags: ,
  • AMT-Hardballer

    Go Vanilla Ice!!! good for him, he's found something else to do to make money. smart & savy dude!

  • Just Someone

    So white people spend the money they make better? What a shocker.

  • anzee11

    That's what I'm talking about. Props!

  • http://www.kexquisitetouch.com st thomas destination weddings

    Wow, I did not know that Vanilla Ics had this in him

  • http://www.google.com Vanilla Ice = The Donald Trump Rap

    This is an INCREDIBLY GOOD LOOK for Hip-Hop !!!! Headlines are full of stories about Rappers going broke from Overspending (Scott Storch), Child Support (Nas), Back Taxes (Jermaine Dupri), Legal Fees (Virtually Any rapper you can name), etc.

    I hope Rob continues to INVEST WISELY and be a "Blueprint (Jay-Z)" for long term financial success.

  • b.k. da wrestler

    He's Understand what he did back then,Now He can sell some house to get some money.Go Ice

  • SOO WOO..

    I REMEMBER WATCHING A PROGRAM ON TV ABOUT HIM LIKE 3-4 YRS AGO..FOOL STILL HAD NICE CARS BIG HOUSE ETC..HE SPEND HIS SCRILLA WISELY...

  • http://ballerstatus.com MoodShaker

    His name is Rob Van Winkle , LMAO!!!!

  • http://www.212DiamondCity.com HOTTEST JEWELRY

    yepp he did a smart move that he sold them earlier rather than later.

  • BigWill

    Take note Rappers Ballers "Instead of spending it solely on depreciating assets like cars,"
    Try taking your $500,000 bling back to Jacobs I'd bet that mofoker ain't offering you half the value quit making it rain and invest wisely

  • bigz

    thats sick keep it going Ice!

  • rdw

    Yeah, you have to give him props (Rob) alot of people "playa hated" on him big time back in the day.

    But Rob has had the last laugh, and yes sad to say so many of those rappers that came out 20 years ago, at the same time Vanilla Ice/Rob did (3rd Base, Hammer, Big Daddy Kane, Father MC, Rob Base, MC Brains etc) either got on drugs, went to prison, file for bankruptcy or broke ass fools!

  • Leslie

    He is so sexy!

  • http://yourmom.com Hong Kong Fuey

    Success is the best revenge.

  • moe

    im surprised that no one has commented on this post..this is a smart cat...true wealth is earned in real estate investing...my first real estate deal i invested no money at all, commited alittle time and profited 2.5k.

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