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Super Sunglasses Introduces New Styles, Frames For 2010 Spring / Summer Line
By Allen Starbury ♦ Published 06/23/2010

Super SS10 RetroSuperFuture collection

Super Sunglasses, the retro shades company launched in 2007, just unveiled their spring/summer 2010 line consisting of nine new and re-vamped frames.

According to the company's blog, the SS10 RetroSuperFuture collection was "conceived and designed with three basic key points in mind: simplicity, research and understated elegance."

Super will be releasing a summer safari theme, which boasts cheetah and safari styles for previously released frames such as the Luciano 3 Occhi, the Gals, and the Ciccio.

Additionally, new silhouettes are being introduced -- including the Andrea, the People, the Lucia, and the W.

Below is the rundown of the new frames:

Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.

We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentially and function. Less is more.

Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.

This is amongst the most experimental of our season's designs, nonetheless maintaining a surprising classic simplicity.

Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.

People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company's biggest challenge.

The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.

The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.

W: Inspired by the unique style of late 70's italian design, such as our favorite, Marcello Gandini, to name one.

The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don't even curve. It is sought of as the new classic shape of the future.

Super says the a limited amount of all styles and colors will be sold through their website next week at RetroSuperFuture.com, while the rest are already available at retail stores -- for a list of stores here.

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