Media and music giant, Vivendi, reported their yearly profits and loss statements this week. While they posted a decline in last year's revenue, they grew in one area ... digital sales.
According to TechCrunch.com, the company's music subsidiary, Universal Music Group (UMG), grew 8.4% in digital sales in 2009, which they attributed to strong growth in online sales.
The company's artist roster includes very successful recording artists such as Lil Wayne, Lady Gaga, Eminem, the Black Eyed Peas, U2, and Taylor Swift, among others
UMG is the largest of the major record companies in music, housing and distributing several other labels underneath them such as Interscope/Geffen, Island Def Jam, Universal Republic, Univeral Motown, Fontana and countless others.
The company says they plan to "continue to encourage and support innovation," reports TechCrunch.
Universal is also a major shareholder of music video service VEVO, which launched in December and "quickly rose to become the number 1 music property in the United States," said TechCrunch.
While the music industry has continued to decline over the years, labels seem to be closing the gap in revenue loss by taking advantage of the new digital era. However, music sales are still not what they used to be.
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