Popular soft drink company Coca-Cola recently enlisted rapper K'naan to create a track for a marketing campaign in support of the upcoming 2010 FIFA World Cup.
The Somali-Canadian rapper reworked his single, "Wavin' Flag", which originally appeared on his 2009 album Troubadour for the project. It has been re-named, "Wavin' Flag (Coca-Cola Celebration Mix)", and will be released in 150 countries this year, as well as being used as the centerpiece for Coke's sponsorship of this year's FIFA World Cup.
It will be featured on all of Coca-Cola's TV commercials and at FIFA World Cup Trophy Tour events.
On the track, K'naan invites futbol fans to express their optimism and passion for the sport through active dance celebrations in the run-up to the 2010 FIFA World Cup in South Africa.
"It's so exciting to be part of this epic journey and see Africa's excitement for the FIFA World Cup first hand," K'naan, who was born and raised on Somalia, said of the experience.
The partnership officially started in Mexico City last month with a concert for EXA FM at La Plaza De Toros, where K'naan performed in front of 50,000 people.
In addition to this musical partnership, K’naan is currently performing "Wavin' Flag" in 13 African countries, including Kenya, Uganda, Tanzania and South Africa, as part of the FIFA World Cup Trophy Tour by Coca-Cola. The tour will see the tour visit 89 Cities in 86 Countries during a nine-month 134.017 kilometer journey, including every country in Africa.
To download the track, head over to our "In Rotation" section.