First it was Dr. Dre, and then Lady Gaga, and now Diddy has become the latest music superstar to team up with Monster Cable and Beats By Dr. Dre for his own line of headphones.
The hip-hop mogul has been working with Dre and Jimmy Iovine on the Diddy Beats, a stylish in-ear headphones set developed in collaboration with Monster.
"We designed some ear buds called Diddy Beats that will be out next year," Diddy said of the Diddy-Dre collabo. "We also have an iPod speaker base for your house coming out. That experience as a whole was good, we [Dr. Dre and I] had a great chemistry with each other."
According to a press release, the headphones will retail for $149, will be available in black or white, with a sleek black and silver chrome finish, and boast the Beats By Dr. Dre bass and sound quality.
"My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love," he stated. "No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel."
The Diddy Beats will come with an exclusive Sean John-inspired travel case, Monster's tangle-resistant ControlTalk headphone cable for use with both the iPhone or iPod as well as to take hands-free calls with iPhone and other smartphones.
At press time, it was unknown when the Diddy Beats would be released.