He did it last New Year's Eve, and now Diddy is doing it again -- offering New Yorkers free cab rides home, courtesy of Ciroc Vodka.
In an effort to make sure drinkers have a safe trip home after their New Year's Eve celebration, Diddy and Ciroc is making Yellow Cab rides and MTA fares free to the public in New York City.
According to reports, Ciroc teams will be distributing thousands of debit and MTA cards to adult consumers (while supplies last) in New York City between 8:00 p.m. and 11:00 p.m. on New Year's Eve. Each debit card will provide up to $15.00 in cab fare (the average cost of cab fare in NY), while all MTA cards are redeemable for a one-way subway or bus fare valued at $2.25.
In addition to New York, Diddy is extending his offer to Las Vegas, Nevada too.
"As the 'Official Vodka of New Year's Eve,' we made a huge impact last year helping New York get home safely, so I'm proud to announce that we're bringing Safe Rides back in an even bigger way," Diddy said in a statement. "New York stands as the world's icon for a New Year's Eve celebration and Las Vegas is the biggest party destination in the country. By bringing this program to both of these great cities we will continue to show the rest of the country that a sophisticated holiday celebration doesn't end when the ball drops, but when everyone gets home safely."
In Las Vegas, CIROC brand ambassadors will distribute pre-paid taxi cards (valued up to $15) at key venues and high traffic locations in an effort to promote responsible decision-making this holiday season.
There you have it, no excuse to drive drunk. Thank Diddy ya'll on Twitter @IAmDiddy.
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