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Live Nation, the largest producer of live concerts in the world, is giving back on Tuesday (December 1) as a part of World AIDS Day.
Via a partnership with LIFEbeat, a national non-profit organization fighting HIV/AIDS prevention, Live Nation plans to donate a portion of every concert ticket sold to help fight the spread of the deadly disease.
All proceeds will benefit the LIFEbeat charity.
"We are proud to stand alongside LIFEbeat on World AIDS Day to help educate music fans about prevention of this deadly disease," said Michael Rapino, President and Chief Executive Officer of Live Nation.
"Although great strides have been made in HIV/AIDS prevention and education, the fact remains that every nine-and-a-half minutes someone in the United States is infected with HIV," added John Cannelli, Executive Director of LIFEbeat. "We applaud Live Nation who are bringing their considerable resources to bear to increase awareness of HIV/AIDS prevention and to raise funds to enable us to continue in this important work."
Live Nation urges music fans to participate. If you are up for it, you may visit LiveNation.com to purchase any concert tickets to Live Nation events, beginning at 12:01 a.m. on Tuesday (World AIDS Day).
LIFEbeat is a national non-profit organization dedicated to reaching America's youth with the message of HIV/AIDS prevention. It mobilizes the talents and resources of the music industry to raise awareness and to provide support to the AIDS community.
For more information visit, visit LIFEbeat.org.
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