Looks Like DJ Hero Is Flopping Despite Major Promo
Published 11/24/2009, by Tim Boswell

2009-07-29 - DJ Hero Renegade EditionDespite the overwhelming popularity of its predecessors (Guitar and Band Hero), the hip-hop version DJ Hero isn't selling like most expected, even with major promotion from the genre's biggest stars, Eminem and Jay-Z.

According to reports, the title sold just 122,300 copies across all platforms -- 62,000 for the Xbox 360, 39,000 for the PS3, 19,000 for the Wii, and 3,300 for the PS2.

The numbers are waaaaaay below what analysts expected, due to the amount of dollars spent on marketing. If you were keeping tabs, big-name producers and DJs were hired on to help hype DJ Hero, and even a concert was thrown at E3 where Jay-Z and Eminem headlined, and artists such as Travis Barker and others also performed.

Maybe it's a slow-moving start? Maybe it'll pick up? We'll see how it does over the holiday shopping season.

The game is a little pricey, but includes a turntable controller. It retails for $119.99, but there's also the $200 renegade edition, which comes with a combination turntable peripheral case and stand.

Both are on sale though. Cop it at Amazon.com for $99, or the Renegade Edition for $150.

Related posts:

  1. DJ AM in upcoming 'DJ Hero' Promo Campaign
  2. Activision Announces DJ Hero Renegade Edition Featuring Jay-Z and Eminem
  3. DJ Hero Extends Soundtrack With Three New Jay-Z/Eminem Mixes
  4. Eminem vs. Jay-Z 'DJ Hero' Commercial
  5. Wale Shows Off His 'DJ Hero' Skills with Skee.tv
  6. DJ Jazzy Jeff Talks 'DJ Hero' and DJing History.
9 Comments
Dj Hero Forum - November 24, 2009 at 3:42 pm

I hope its not going to be a flop its a cool game, if you can call it that, I love making music and for me its a great game that I have played for the last week since it came out.

Have the renegade version and it rocks

Ja Rule - November 24, 2009 at 4:40 pm

probably because it looks really bad…..kind of like how i looked after 50 murked me.

gaetarick - November 24, 2009 at 7:34 pm

Seriously, why pretend you can a guitar/drums and now scratching. Please go out and pick up a real guitar/drum/turntable and learn a skill you will enjoy all your life, fuck these games.

Pablo - November 24, 2009 at 10:12 pm

They totally over estimated the draw of DJ Hero.

http://www.youtube.com/watch?v=gyeemtS1jII

alldayjay - November 24, 2009 at 11:56 pm

@gaetrick for a min i was thinking about buying the game but now i think it’s better to invest in some turntables and learn the skill as much as i love hip hop and all…plus it will be a good hobbie or side hustle to be a dj

alldayjay - November 25, 2009 at 12:05 am

*hobby

BruthaForeal - November 26, 2009 at 12:38 pm

I’m not much of a gamer but this does look sort of silly to me. I mean with the DJ being played down in recent years how the heck do you think this game would sell? Plus you have major pushes with Emimen and Jay-Z why not have Q’Bert or Jazzy Jeff headlining the commericals? UGH!

Mrs 510/816ick - November 26, 2009 at 7:51 pm

I think the game is cool. Its also on the pricey side, & for 2 bills, one could get some low grade beginners DJ equipment.

Detroit 7Mile - December 15, 2009 at 12:20 pm

I guess your predictions were WRONG!!!!!!!
The Renegade Edition ($200) out of stock every where.

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