Warner Music Group and YouTube came to an agreement Tuesday (September 29), reaching a deal which will allow music videos from the label's artists back on the popular video sharing website.
Terms of the deal were not disclosed at press time, but reports indicate that WMG would receive the majority of the ad revenue generated from the clips on the site.
"It sets us up for a sustainable partnership going forward by sharing revenues, where the vast majority of the revenues will be going to Warner Music associated with advertising when consumers watch or listen to the content on YouTube," said Chris Maxcy, head of Music partnerships at YouTube.
Back in December of last year, WMG pulled all music videos from their artists off of YouTube after negotiations between the two companies ended.
WMG is the world's third largest music company, housing a number of other major labels such as Atlantic Records, Warner Bros. Records, Asylum Records, and several others.
Through the deal, they'll have the ability to control a number of different YouTube channels representing artists. At press time, Vivendi's Universal Music had the most popular channel on YouTube.
With the deal in place, YouTube will now feature videos from all the major music companies -- including Universal Music Group, Sony Music Entertainment and EMI Music.
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