Jimmy Jazz, a leading urban fashion retailer in the eastern United States, has joined forces with rapper/producer J. Cole for its "Fresh for Fall" campaign, where he'll be featured in their promotional campaign.

Cole, who is currently signed to Jay-Z’s Roc Nation label, is seen rocking sought after pieces of apparel and footwear brands for the project.

The campaign will be activated in over 80 Jimmy Jazz stores -- located in New York, New Jersey, Georgia, Florida, Illinois, Indiana, Maryland, Michigan, Ohio, Pennsylvania, Virginia, South Carolina and in Cole’s home state, North Carolina. Additionally, "Fresh for Fall" will be featured online at JimmyJazz.com.

The fashion retailer recently launched its new website, which it showcases uniquely inspired original urban fashion, accessories and shoes with high energy and style are offered.  Both the website and stores feature premier lifestyle brands such as L-R-G, Rocawear, Timberland, Akademiks, Baby Phat, Coogi, Adidas Originals, Creative Recreation and Nike.

J. Cole, who recently performed a sold-out show at New York University (NYU), made name for himself with a well-received mixtape, The Warm Up. The tape received rave reviews from key media outlets like XXL, Complex and Rap Radar.

The Fayetteville, NC native can also be heard on a song from Jay-Z’s latest chart-topping album, The Blueprint 3, called "A Star Is Born".