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Dwyane Wade Jumps Ship From Converse For Jordan Brand
By Randall Stevens ♦ Published 07/22/2009

Dwyane WadeThe Miami Heat's Dwyane Wade is changing his preferred shoe brand from Converse to Nike's Jordan brand, after announcing the deal last week.

The NBA superstar will now rep the Jumpman brand, alongside other athletes such as Chris Paul, Carmelo Anthony and Derek Jeter.

According to the Associated Press, Wade had three years remaining on his deal with Converse, which had him as the centerpiece of its attempt to reinvigorate the company's once-thriving basketball business. However, the relationship between Wade and the company hasn't always been a walk in the park. Last season, he was rarely seen wearing his most recently released signature shoe, the "Wade 4," favoring an older model instead.

"I didn't want to be in the Converse brand anymore because it seemed like they didn't know what to do with me," Wade told the AP. "I want to go global. It's something I feel like I have to do. I want to continue to build my brand."

The Jordan Brand is a 12-year-old division of Nike, which also owns Converse, and seems to be the right fit for the ambitious Wade.

"I grew up on the south side of Chicago idolizing Michael Jordan and have worked hard to achieve the same success that he's had on the court," Wade said. "I have enormous respect for this brand."

Likewise, Michael Jordan feels the same to have him on board. "I'm thrilled to have Dwyane Wade join the Team Jordan family," Jordan said.

The details surrounding the deal were not released. However, it's believed that the new deal, at minimum, matches the remaining three years on the Converse contract.

There's no word on when Wade's first Jordan Brand shoe will hit stores.

Wade's endorsement resume also includes T-Mobile and Gatorade.

Wade signed with Converse as a rookie back in 2003, right before Nike bought the brand. His deal ran until 2011-12.

Categories: Sports        Tags: , ,
  • devon

    About time this dude wised up & stop wearing those high top bedroom slippers,knowbody wears Converse I bet he couldn't get his kids to wear them.Now maybe his ankles will hold up with some real sneakers on his feet & he won't have to retire due to constantly bad feet.My fault the Crips & Bloods due wear chucks out there in LA

  • White Reason

    Nike owns Converse also. This is probably a Nike decision, not a D-Wade decision.

  • http://none renee

    only BIRD and MAGIC and oh yeah DR. J can rock converse anyway!

  • Slab

    dan that nigga Wade pockets done got that much deeper...big ups i guess

  • anzee11

    Cosign. Converse is a subsidary of Nike just like Reebok is a subsidary of Adidas.

  • sase balram

    Its about time, I have been waiting for this to happen, I knew he was a Jordan fan and his games shows it. Wades attitude on and off the court is very impressive and will help him accomplish so in life. Unlike a certain player who wore every air jordan retro in his teams color to get onto Jordan Brand, and tries so so bad to be like MJ in every way it wasn't happening. Congrad's Dwayne. Eat your heart out Kobe.........

  • bylaw99

    Finally i can be a fan and actually wear a pair of Wade Jordans. I rock the throwback Jordans all day. I just couldnt convince myself to rock them Converse and trust i've contemplated more than once. Thank You Nike, Jordan, and D-Wizzle.

  • lil pee wee duce

    that nissa devon,first comment sound like a country ass nerd nigga. he must play wit his ballz. listen fuck every street nigga or not wears chucks are you fucking blind blood? chucks are worn by many do your history on converse before you knock the hustle they been around for a minute. stop grip n your ankles and they wont need extra support gay boi!

  • http://www.niggaornot.com niggaornot.com

    Anytime a nigga jumps ship it's all for money and not the product. Nevertheless, it's just internal when its a Nike Company to a Nike Company. Dats dat. It's like being transferred to a new prison.

    Now if the nigga designs his own brand and seeks out some Chino company to build it, then you know it's his shoe and not just his paycheck.

    niggaornotdotcom

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