BallerStatus.com » Rocawear To Release Special Barbie Collection Wih Mattel

HOME

VIDEOS

PHOTOS

Rocawear To Release Special Barbie Collection Wih Mattel

Published 07/14/2009 · By Miles Bennett

Jay's Rocawear line looks like its going into the toy business by rolling out a line of Barbie dolls.

In celebration of their 10th anniversary, Rocawear has teamed up with Mattel for a special collection of Barbie dolls -- all of which are black and rocking Rocawear clothing.

Further details regarding the deal and line of dolls was unknown at press time.

However, the folks over at JimmyJazz.com were able to get an advanced preview of some of the collection. Check out some of the flicks below:

2009-07-14 - Rocawear

Rocawear was created by Jay-Z and Damon Dash in 1999, and going on to become one of the biggest urban lines in fashion. Both founders have since sold off their stakes in the company, but when Jay-Z sold his interest for $204 million in 2007, he maintained some authority over the development of products, licensing, and marketing.

Share story via:

Story tagged with:
Jay-Z, Rocawear

8 Comments

calidiva - July 14, 2009 at 12:27 pm

These Dolls are so cute. Finally a All African American Doll collection I can be proud to buy for my daughter without her questioning why the color of her dolls is not the same as her Thanks Jay cant wait – CaliDiva

calidiva - July 14, 2009 at 12:28 pm

In other words…. ” AAAAAAhhhhhhhhh!!!!!

Vengeance IS MINE!!!!!!!! - July 14, 2009 at 12:31 pm

WHERE’S BARBIE????

I JUST SEE AFRICAN-AMERICAN TOY FIGURES!!!!

WILL THERE BE A THUGGED OUT LINE????

OR THESE AIN’T AIMED AT THE HOOD????

south boi - July 14, 2009 at 3:40 pm

Wow just wow really doe

Dana Cooper - August 3, 2009 at 7:06 pm

I like the look of these dolls. They’re the So in Style dolls – not Barbie herself, but Barbie’s friend Grace who moves away and meets 2 other African American dolls/friends.

I’ve got mini articles about them, photos, and links about them on my PhillyCollector blog, if anyone wants to know more about this series.

carrie b - August 4, 2009 at 12:47 pm

These dolls are looooong overdue!!! They’re black and beautiful. Love that they actually look African American, instead of just a brown-skinned version of the white Barbie.

Tae Jones - September 29, 2009 at 8:18 pm

I think the dolls are fabolous. As a American mother it’s nice to see more options on the market. This is a definite buy!

Divine - October 5, 2009 at 9:16 am

These dolls were long over due. It is about time were some of our leading toy companies to create a doll in the actually image of the black woman. This doll collection has not only recognized that African Americans come in a variety of complexions, but that our facial features are different of our white neighbor’s. It will help build the self esteem of our little girls.