Dwight Howard's Arm Sleeve Getting Nice Push From Adidas
Published 06/09/2009, by Randal Stevens

2009-06-09 - Dwight HowardDoes anyone know why some NBA players wear a sleeve on one arm during gameplay?

Well, here's why: some feel it helps keep their shooting arm warm during play; others use it to relieve muscle tension and/or stopping the sweat from dripping down to their hands; some are required to cover up inappropriate tattoos; and others simply wear it as a fashion statement.

The Orlando Magic's Dwight Howard wears an Adidas Techfit with Powerweb elbow sleeve, which he endorses. And the company is getting some nice national exposure with its TV during the NBA Finals on Howard's arm.

We're not sure what "techfit" means or what a "powerweb" is, but Howard recently told the Associated Press why he wears a sleeve.

"Man I just wear the sleeve because I like how it looks," he said. "I started wearing it in practice it felt good one day and I thought 'Man, I should wear this in the game. It might make my shot look better.' "

He's been wearing it ever since. Adidas is jumping at the chance to promote the sleeve, worn by Howard as well, as it's predominately featured on the homepage of its website.

According to WBZ's Dan Roche, the one arm sleeve has become a trend among players, influencing both young ball players and kids to go out and spend cash on them. The trend has turned the unnecessary sleeves into money-makers for apparel companies.

For more info about Adidas' Techfit line, visit Adidas.com.

Related posts:

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  2. Dwight Howard Lands Cover Of Upcoming 'NBA Ballers' Game
  3. Dwight Howard Named NBA LIVE 10's Cover Athlete
  4. Dwight Howard Wins NBA Dunk Contest Spectacularly
  5. Dwight Howard Gives Away 100 Copies of NBA Live 2010 To Fans in NYC
  6. Dwight Howard: The Detailed Mechanics of a Commander
7 Comments
BROOKLYNYCITYWIDE HOMOCIDE - June 9, 2009 at 4:48 am

…The trend has turned the unnecessary sleeves into money-makers for apparel companies…and the sheep all said “baaaa baaaaa baaaaaa”. Unfortunately just as everything else in the minority community, followers will be blind sheep. I bet those bullshit sleves run for at least 60 bones. Ghetto children do not be deaf, dumb and blind to the continuos salvos and bombardment of advertisments that feed the machine of CONSUMERISM.

CIEN MIL UNO

BROOKLYNYCITYWIDE HOMOCIDE - June 9, 2009 at 4:49 am

sleeves*

Vengeance IS MINE!!!!!!!! - June 9, 2009 at 6:52 am

Techfit with Powerweb elbow sleeve????

a fashion statement????

endorses????

during the NBA Finals????

It might make my shot look better????

influencing both young ball players and kids to go out and spend cash on them????

“IT’Z PUBLICITY SIMPLE AND PLAIN”

“A LOT SMARTER THAN STUNNING LIKE T-PAIN”

“IT SLOWLY CREEPS UP IN YOUR BRAIN”

“THEN YA GET TOOK FOR ALL YOUR LOOSE CHANGE”

live large - June 9, 2009 at 6:56 am

Copy. This is just another things us parents have to run out and buy our children jsut cause our favorite athletes are wearing them. I love America!

the answer - June 9, 2009 at 7:09 pm

iverson started the arm sleeve trend about a decade ago

only thing is – he HAD to wear it to keep the ligaments in his arm in place

Munny - June 10, 2009 at 11:11 am

They were the sleves to keep the blood flowing so their arm doesnt get cold.

Also it compresses the ligaments in their shoulder/arm/wrist/ or leg ( wherever they wear it) that way it reduces pain if they have a history of pain in that area by keeping it warm!

NotUrConcerN - June 10, 2009 at 5:43 pm

Just let the man wear it.!! you girls sound like bitter x’s… lol

We should worry about other things rather that what a man wears on his arms…

c’mon … keep it movin.

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