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 After collabos with the Kidz In The Hall and then Kid Sister, Reebok has partnered Atlanta rapper B.o.B for their Reebok Classic Remix collection, in which the shoe company enlists top emerging hip-hop artists to re-interpret an original, influential 80s or 90s song to be distributed exclusively with the purchase of styles from the Reebok Classic Remix collection.
The first came from Chicago duo, Kidz In The Hall, who created their own version of Special Ed's classic "I Got It Made" song, which was supported by Reebok with a music video and launch event at Foot Locker Times Square in New York City.
Then came Kid Sister, who released a re-interpreted version of the classic song "I'll House You" by the Jungle Brothers.
Now, B.o.B (aka Bobby Ray) is up, and will re-interpret a classic song, which will be announced on next week. The new track will be available for download exclusively to customers who purchase styles from the Reebok Classic Remix collection.
(Check out Reebok's 30-sec ad spot featuring the rapper here  )
B.o.B Ray hails from Atlanta, Georgia. At just 20 years old, the rapper has become a breath of fresh air in Atlanta's snap and trap-obsessed scene. Known primarily for the frenetic energy of his song "Haterz Everywhere," Bobby Ray scored a record deal with Atlantic Records while he was still in high school. Now, the young rap phenomenon is ready to bring his genre-bending style nationwide with his highly anticipated debut, The Adventures of Bobby Ray.
The newest shoe to drop from the collection is the Classic Leather Wet Patent -- one of the marquee classic sneakers updated to continue its iconic look and feel. The Classic Leather Wet Patent sneaker retails for $70, exclusively at Foot Locker.
Reebok will offer new styles and color ways from the Collection throughout the year, each featuring a new artist and re-interpreted track.
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