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Tony Hawk Connects With Fans Via 'Twitter Hunt'
By Tim Boswell ♦ Published 04/27/2009

Tony HawkCelebrities are using micro-blogging service Twitter for much more than keeping fans up to date with their every move. Some are using them for contests to connect with their fans.

Pro skater Tony Hawk recently used his official Twitter page to give away more than 60 skateboards for something he called a Twitter Hunt, just in time for Easter.

IReport.com recently caught up with the veteran skater, who talked about how successful the hunt was.

"Twitter is a great way to keep in touch on a personal and immediate basis. It is a brilliantly simple use of new technology, and a truly effective way to reach fans," said Hawk. "The 'egg hunt' worked out much better than I imagined."

Tony Hawk hid skateboards in various places around the U.S. First, he started in his own local area, hiding a skate deck in a public place, and then tweeting the location just to see how long it would take for his fans to find it. From there, it expanded.

"It created quite a stir among the Twitter crowd and industry insiders thought it was some new marketing plan," he explained. "I just thought it was a fun use of new technology, so I decided to do it on a global scale. I picked that Sunday because I knew I would be home and able to personally manage such a project. I didn't realize it was Easter until one of my 'hiders' mentioned it would be the ultimate 'egg' hunt when I brought up the idea to him."

"I sent out skateboards to various people I knew across the globe and had them hide each one in different locations. They sent me location/clue messages immediately after placing each one, which I then Tweeted to all of my followers," Hawk continued. "It was hard to keep track of which ones were found as I was flooded with replies once the hunt began."

Although it was a huge success for Tony, he makes it clear that the stunt wasn't for publicity. He says it was something he did for his fans.

"I simply wanted to give something back to the fans and create an exciting event, even if you were only a spectator," he said.

To follow Tony Hawk, visit him on Twitter at Twitter.com/TonyHawk.

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