Hoodman founder Eddie Huang with several celebs

The people over at Hoodman Clothing are gearing up for Spring, and they want to keep you laced for the season with their brand new collection, which has the company taking a different direction in design.

For their Spring 2009 collection, Hoodman has created a line inspired by a cracked out Roger Rabbit, and the juxtaposition of animation and "reality". They are turning the page on a run of very political, in your face, text based tees.

"We started this company to put out that first anti-Iraq and Obama season. There was nothing planned after that and we had no idea we'd still be around going strong," Hoodman owner Eddie Huang told BallerStatus.com. "I've always said, 'I'm not into politics.' Obama transcends politics, so did the anti-Iraq war sentiments, but I hate politics. I care about the issues, politicians get in the way. I just want to do me now. I got something to say about everything, so it's still substantive, just not political."

Following their gut, it only makes sense to do a cartoon inspired line. After all, the Hoodman family are huge fans of toons. Their Roger Rabbit inspiration this season comes from Huang's love for the movie the character was spawned from. "People are wack, I would rather live in toon town," he says. "But, I started thinking what the characters would be like if they lived among us, and then made some social statements by parodying the characters in real life. For instance, I love Panthro, and I thought it was kind of obvious he was the immigrant of the Thundercats. So, he got the FOB treatment as a cab driver. Elmer Fudd would be wildin' in the Cantonese duck shop shooting ducks and rabbits. Oscar from Sesame Street would definitely get nabbed for being homeless on the street."

Remarkable is the "Heart of the City, Part 2" shirt, which features a photo of Jay-Z from the Heart of the City Tour. Hoodman replaced Mary J. Blige with Jessica Rabbit. In the movie, Jessica Rabbit is a singer and she's married to Roger Rabbit, obviously one of the biggest stars in toon town. "I'm curious to see if people think we're comparing Jay-Z to Roger Rabbit or Jessica to Mary J. or Beyoncé. Would say a lot about how people view them respectively," Huang questions.

Hoodman Clothing first made name for themselves for their popular Obama '08 tee, a shirt that supported the then presidential candidate. It got a lot of press attention, as well as love from hip-hop artists. To pledge their support for Obama, they even donated a portion of the tee's sales to his campaign. Despite its success, Huang says more pro-Obama designs from his company probably won't be done. Why? Because he thinks the Obamania sweeping the country is a bit "unhealthy."

"I think a lot of the idolization of him now is becoming unhealthy. There still needs to be accountability and he won't be held accountable if everyone is creaming in their pants every time he speaks. Obviously, we were part of the problem in co modifying Obama, but we did it when he was still the underdog and wanted to connect him with urban America. There was a genuine purpose behind it. Everything just snowballed so fast. Unless we did something to criticize Obama, I probably wouldn't do a pro-Obama tee again because there's too much rah-rah. I love Obama and everything he's about, but the world doesn't need another Obama pez dispenser or Hoodman tee."

Hate it or love it, Hoodman are still doing strong, despite the difficulty streetwear brands face to stay afloat amongst the steep competition. However, Hoodman contradicts this thought. "It ain't that hard. Just don't pay attention to what the fake motherf***ers are doing," the founder says. "Come provocative and stay fresh. If you can't do that, get out, naw mean? A lot of people don't like our sh**, a lot of people do. But I can say that we always have something original to say. Not many people can say that. Also, make it for yourself. I've been pushed by people to follow trends or fall in line, dumb down lyrics, double your dollars ... But it's not me. I definitely try to make things easier for people to understand, but I do it for me. If you wouldn't rock it, don't put it out."

As always the Spring toon-inspired line sticks to this formula. For Hoodman, why change something that works?

To stay updated with Hoodman Clothing, visit their official website at Hoodman.tv.