The Source magazine announced this week that they will no longer allow lewd products to run ads in their pages any longer.
Despite a recession and those types of ads filling half of the magazine's pages, publisher Londell McMillan said he won't run any more "booty ads," pornographic websites or escort services.
With the hip-hop industry being the target of media and activist groups for misogynist lyrics and images of scantily clad women for years, the mag feels its time to make a stand.
"It's time the hip-hop industry stop advertising junk and be more responsible about what we sell to our readers," said McMillan. "The Source has been much more selective about what we put in our magazine and created higher standards since we've changed ownership. We owe it to our readers and the parents who don't want their children reading about the latest porn sites and seeing booty ads in the back of the magazine."
The mag realizes the risk they are taking, and hopes more mainstream ads will take their place.
"While we realize we are taking a major risk, we want to gain larger more corporate mainstream advertising, and believe we can. There's a lot of major corporations that want hip-hop, but don't want the filth that goes along with it," McMillan continued.
The Source's current advertisers include Army, Navy, Toyota, Sony, Fila and the United Negro College Fund amongst others.