Hip-hop mogul Diddy and Ciroc Vodka have recently opened up their checkbooks and made the City of New York an unprecedented offer: $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover.
Both the vodka brand and Diddy have secured an enormous presence in Times Square this holiday season via impressive billboards, but in true Diddy fashion, the plan doesn't stop there.
They hope to change the historic crystal ball to reflect its iconic blue sphere. The color of the sphere originates from a unique plant that grows in the Galliac region of France, where Ciroc is still produced, and serves as a symbol of prosperity for the area even today.
"As the 'Official Vodka of New Year’s Eve,' it's only fitting that we take over New York, the most iconic New Year's city in the world," said Combs, who oversees the marketing of Ciroc's brand. "I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year."
There's no word if New York has entertained the offer at press time.
The photo accompanying this story is what Diddy's vision of the New Year's ball would look like if their offer is accepted.
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