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 Pharrell Williams has teamed up with New York based textile company, Bionic Yarn, to develop environmentally sustainable fabrics.
According to Women's Wear Daily, Williams is both an owner and investor in the company, which creates fabric out of recycled plastic bottles.
The producer has reportedly begun to use the fabrics for his Billionaire Boys Club and Ice Cream lines.
"I'm so interested with the technology behind this," he said. "I am also very concerned with the environment and want to make a conscious effort to make it better."
Bionic Yarn has done their research and they say that over 60 million plastic bottles go from the consumer to landfills to incinerators daily. With those bottles, they could use 18 one liter recycled water bottles to make an average piece of luggage, and seven to make a pair of average jeans.
"Our goal is to be the go-to fabric supplier," Pharrell said of the company. "We want to provide quality fabrics that also happen to be sustainable. We want to do everything from high end luggage, to high end denim, to university caps and gowns to Parks Department uniforms. It's a plus that the fabric brings environmentalism to a whole new level."
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