Rza Inks Deal With The Orchard To Release Old & New Wu-Tang Music Digitally
The Wu Music Group has teamed up with The Orchard to bring its extensive catalogue of music to fans worldwide, via a pact to market and distribute over a decade's worth of music.
In addition to forthcoming material, the Wu-Tang Clan's catalogue includes 13 previous releases that have been previously unavailable digitally, including recordings by the group as a whole, U-God, Wu-Syndicate, Killarmy, Shyheim, West Coast Killa Beez, Black Knights and others, and will be available online beginning September 23.
"The time is right to bring some older Wu material to the masses digitally," said RZA, de-facto leader of Wu-Tang Clan. "Our fans have been dedicated and patient and they're hungry to hear the music that has set us apart from so many others. Hip-hop is alive in Wu Music, and with The Orchard, we've got a solid partner that understands our audience and is committed to doing all they can to help us reach the fans. I'm definitely looking forward to working with them to see what else we all come up with. There's much more to come."
Already, as of Thursday (September 11), fans are able to join the Wu Music Mobile Fan Club, powered by Mozes, to gain access to exclusive news updates, release information, contests and more by texting "WuMusic" to 66937.
Additionally, the special Wu Music Tube, via Kyte, has launched as a forum for the artists to communicate directly with their audience, preview exclusive video content, and provide a sneak peek into the Wu Music world.
Beyond launch, The Orchard will embark on a substantial marketing campaign, bringing new digital releases of Wu Music Group's entire catalogue of unreleased material, including important recordings from RZA and other Wu-Tang Clan members, as well as future and live releases from current label acts and new signings.
The pact includes the label's full back catalogue of music videos, featuring artists such as RZA, Ghostface Killah, Kool G Rap and more. The company will also use the Wu's music and images in brand, marketing, and promotional programs.
Adding to the partnership, The Orchard’s growing Brand Entertainment division will also draw from this large music and video catalogue of Wu Music Group for use by brands and ad agencies in innovative new marketing and promotion programs.
"Enter the Wu-Tang," said Greg Scholl, president and chief executive officer for The Orchard.
For more information, visit the group's newly launched website at WuMusicGroup.com.