Coolio Signs On To Encourage Black College Students To Go Green

By Ronnie Gamble  |  07/12/2008

CoolioRapper Coolio and jazz saxophonist Jarez are among the artists recently enlisted as spokespersons for a green campaign targeting black college campuses.

The Environmental Justice and Climate Change's (EJCC) aims to educate students at black colleges and universities about the global warming crisis.

"Our goal is to engage a diverse group of African American youth in the fight for climate justice," said EJCC director, Nia Robinson. "Whether they're old school hip-hop fans, jazz enthusiasts, or among the neo-soul crew, we want them focused on climate change. EJCC is pleased to have Coolio and Jarez reaching out to their base to promote environmental sustainability."

The campaign will kicked off on Friday (July 11) on Just Environment, an EJCC sponsored urban talk radio program that plan to integrate diverse perspectives on environmental issues and underscore EJCC's campaign efforts.

The broadcast will air weekly at noon on WCLK 91.9, "The Jazz of the City," and live online at WCLK.com, and will feature informative discussions of problems and solutions for healthy, sustainable lifestyles.

The EJCC HBCU Initiative -- a partnership with former Vice President Al Gore's Alliance for Climate Protection's "We" campaign -- will use unique voices to encourage black youth to engage in the climate change discussion. It plans to train and organize students on black college campuses to promote the greening of university grounds, grow support for climate justice, and encourage HBCU presidents to sign on to a Presidents Climate Commitment.

"The effects of climate change fall disproportionately on people of color, indigenous peoples, and low-income communities," said Robinson. "Black college students must be on the frontlines educating their communities and contributing their voices to the policy debate."

For more information about EJCC, visit EJCC.org.

In addition to helping the green cause, Coolio is gearing up to debut his new reality show, "Coolio's Rules," on The Oxygen Channel this fall. The series will give viewers a chance to watch him as a family man with his children in tow. He is also prepping an upcoming CD entitled, Steal Hear.

Jarez is a 20-something jazz sax player from Inglewood, California. He recently released his own album called To The Top..