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 Television channel, BET, announced Thursday (February 21) that they will bring the channel to the British audience with the BET UK.
The channel will bring the overseas market top-rated BET shows such as "106 & Park," "American Gangster," and "College Hill," among other shows. The UK service will be offered via digital satellite next Thursday (February 28), expanding their national brand internationally.
"We're thrilled to be able to bring high quality, black cultural content to communities around the world and deliver on our commitment to expand the BET brand internationally," Debra L. Lee, Chairman and Chief Executive Officer of BET Networks, said in a statement. "For more than 27 years, BET Networks has been the leader in providing premium entertainment to African American audiences, and we're so excited to establish BET as the premier destination for UK audiences to enjoy content that reflects the many viewpoints of the Black experience."
"BET has been building a presence among our core target audience in the United Kingdom for more than two years," added Michael D. Armstrong, Senior Vice President and General Manager, BET International.
While BET UK's initial programming will include shows already airing in the U.S., they plan to include more regional content as they grow.
"For the UK version of BET, we will be giving BET's U.S. content a regionalized look and feel that reflects the UK marketplace, and as we grow and develop the channel, we look forward to partnering with the UK creative industry to give BET an even stronger British accent," explained Armstrong.
The network will unveil the official media presentation in London during the channel's launch on Thursday.
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