In the wake of the now infamous Don Imus comments made toward the Rutgers University women's basketball team, a porn company is trying to benefit from the racist term with the release adult film called "Nappy Headed Ho's."

Poking fun at the incident, Kick Ass Pictures say they are releasing the DVD, which features women of color, to back the idea that although Imus' comments were racist, they should be protected by the First Amendment.

"We see this as a free speech issue," Kick Ass President Mark Kulkis said. "As an adult media company, we're especially defensive of free speech. Don Imus is a loudmouth and perhaps a bigot. However, CBS Radio was hypocritical in hiring Imus to be blunt and outspoken, then firing him for the same reason. Fellow broadcast personalities Ann Coulter and Pat Robertson spew anti-gay slurs, yet they are not fired by their networks."

Kick Ass Pictures goes as far as to say that $1 from each sale of their "Nappy Headed Ho's" adult film will go into a retire fund for Imus. "If Imus doesn't prevail, then there's a good chance he'll need some help with his retirement fund," said Kulkis. "If he doesn't choose to accept the money we collect, then we'll donate it to the United Negro College Fund."

The DVD is slated for release July 17.

It is unclear as to whether Kick Ass Pictures is sincere with their stance on free speech, backing up Imus, or if it is all a marketing ploy for DVD sales.

According to successful female African American adult film producer Kim Hicks Gibson, the company is doing nothing but exploiting a terrible situation. "Kick Ass Pictures finds it 'entertaining' to release a XXX DVD entitled 'Nappy Head Hos,'" Gibson said in a statement released to BallerStatus.com. "It's important for the African American community to know that -- although we as adult film producers make it a point to go as close to the edge of the cliff of full exploitation without falling off -- this DVD, 'Nappy Head Hos,' has truly fell deep into the pit of true exploitation.

"I am appalled and surprised that Mark Kulkis would step this low to make money," she continued.

To combat the DVD's release, Gibson has started an online petition, calling it racist, and urging the African American community to sign it. (Sign the online petition here.)